M&M Roofing

In January 2025, M&M Roofing partnered with Bland 2 Grand to take over their social media presence and grow local reach across Facebook, Instagram, TikTok, and YouTube. Their goal was consistent, professional content that builds trust, educates homeowners, and drives more local leads.

Approach:

Met with the team to define clear goals, service priorities, and target locations.

Built a repeatable monthly content plan combining high-quality photo/video with educational, trust-building roofing content.

Produced platform-native videos designed for retention (strong hooks, clear value, and CTAs).

Collaborated closely with their branding/marketing partner, Lemon Seed Marketing, to keep messaging and campaigns cohesive.

Tested multiple content angles (storm damage, inspections, before/after, FAQs, jobsite updates, team credibility) to identify what performed best.

Results:
Within the first year, M&M Roofing increased average views per video from roughly 100–200 to 1,000–3,000 across platforms, while improving overall consistency, content quality, and local brand recognition